Think of the advertorials youd see in newspapers like the Suburban Home example below or the brochures that would give useful information about a topic while also subtly nudging you towards using a particular companys products to solve your problem. Even if the recommendation is just from someone they follow on Twitter but dont really know its still a connection that gives you an advantage over just being discovered out of the blue. People Love Free Stuff Who doesnt love a freebie Thats particularly true online.

In the early days of the web pretty much everything was freethe internet was built to facilitate the free flow of information. These days people have got used to paying for products services or information they value but theres still a lingering expectation that at least the basics should be free. By giving away free useful information youre giving people Country Email List what they want and thats a great way to build a relationship with them. It Doesnt Cost You Much You can get started with content marketing for little or even zero upfront investment.  but people will still share and value a post written on a free blog or social media platform. Theres a caveat to this which Ill cover later. Its How People Make Buying Decisions These Days People dont tend to make snap buying decisions online.



They prefer to use all the information out there to help them compare products and do research. According to a PwC study of people do online research before making purchases even of small items like books music and movies. Other studies have found similar results. So expecting strangers to buy right away is unrealistic particularly if your brand is not well known.